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Digial print Polygonal City 6

Polygonal City 6
Nepean Highway, Frankston

2009
Inkjet on watercolour paper
70 x 41 centimeters

The commercial centre of Frankston on the southern fringe of Melbourne once had, if early paintings of the area are an indication, an attractive natural landscape. It is now defined by blight such as the empty Peninsula Centre (now refurbished and rebadged as Peninsula on the Bay) and the equally untenanted Dark Zone that was once a sleazy pinball joint, and of course McDonald's which is never a great beautifier of any landscape. I was also mindful of a group of junkies clustered on a street corner as I took the reference photos for this print.

Because Frankston has a reputation as an area with a low social demographic, it seemed fitting to include a character dressed in the faux-Americana of the baseball cap and college football team sweatshirt, as well as a man with his arm rested on the door sill whilst driving an early model Ford Falcon.

My online research about the MacDonalds logo revealed some interesting facts. Graphic design forums suggested that the font used is invented and slightly tweaks a classic serif font, plus the company makes their livery available in editable form, with the legal proviso that it isn't misused.

The MacDonalds golden arches logo has become a political symbol of corporate economic might and junk food health issues, and this contextualisation should not be discounted in the reading of this print, but my main interest was in examining how such overt signage defines the more egregious examples of the contemporary urban landscape.

Photo of Nepean Highway, Frankston